Today, mobile apps have become a part of everyone’s life and brands are looking how to better leverage that relationship. While mobile has become the dominant channel for accessing digital content, most businesses have not kept the pace. Very few are well prepared to successfully maximize mobile technologies. Often they do not adopt best practices for their mobile apps and mobile marketing programs. By doing this, they are missing out on revenue and also putting the future of their digital marketing program at stake.
Mobile user engagement is key for mobile apps. Wondering what that is? Basically, mobile engagement is a term defined as consistent interaction between the user and the mobile app. If the app is engaging, it will retain the customers and if otherwise, then the user may never look back. Let’s look at the three powerful ways to help create an engaging app that you can discuss with your mobile app developer.
Offer more ways to purchase
There are many ways to engage your customers using a smartphone. A smartphone can be likened to a one stop store where multiple services are offered. While sending marketing notifications through mobile is effective, it doesn’t always convince customers to purchase.
Stand out from the crowd, go beyond regular and make your messages more attractive. You can do this by offering customers with an easy way to buy products and services.
Android Pay, Apple Pay and other payment options integrated into social channels let customers use their mobile device as currency. As these technologies gain in popularity, they will make it easy for customers to make payments securely and in real time from their phones.
Customers’ expectations have changed a lot in the last few years. Today, they want great experiences on their mobile devices. They are now searching products and researching businesses on their smartphones. So it is high time now that businesses go mobile or risk losing customers. Even so, your mobile engagement strategies must be an extension of your current marketing strategy.
Offer exclusive offers through mobile
Customers love offers and constant communication. According to Bronto, nearly 65% of customers will use their smartphones to search for coupons and promotions during holiday shopping. Inside the store, 75% of shoppers use mobile phones while shopping, thus making physical stores the best location to target shoppers via mobile advertising.
Location-based mobile marketing less you present deals and coupons to customers while they are inside the store. This way, you will be able to send personalized coupons and deals to your customers using mobile. And these customers are more likely to turn into loyal customers.
Offer free WI-FI to customers
Consumers regularly look at their mobile devices for product information and pricing while shopping. For this reason, it has become much more common to find retail stores that offer free WI-FI for their customers. You can even leverage this to build your social program and offer customers high-speed WI-FI in exchange for a ‘Follow’ or ‘Like’ on social channels. This is one of the strongest ways to expand a brand’s online community through offering customers with free Internet access.
Social channels can be used to collect email addresses, serve as survey platforms to gauge opinions or even direct customers to loyalty programs.
Pic: Dickson Phua (Flikr) http://bit.ly/29C1Cgg
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