What is User Testing and Why it is Important?

User Testing, also known as usability testing, is the process of evaluating a web site or mobile app to find out whether it is working according to the user’s specific requirements or not. It is the process that assists in identifying errors, flaws or anything in contrary to the requirements and expectations of the users. After all, a mobile app or website represents your brand and user testing ensures that you make the right impression.

Why do we need Usability Testing?

User testing is important, testing the usability of your mobile site or app will ensure a pleasant user experience for your customers, boost sales and save you lots of money. User experience design experts are available to help you with user testing. Here are some of the benefits of user testing.

Improve sales

Testing the usability of your mobile site or app will ensure a pleasant user experience for your customers.There are so many apps available in the app stores that if users find anything wrong with yours they can easily abandon or delete it altogether and download an equivalent app. User testing will ensure you have an excellent UX, regardless of mobile platform or device. As a result, your mobile app will stand out in a way that encourages existing users to stick around and sing its praises, thereby causing others to check it out. This will boost your sales because it lowers the shopping cart drop-out rate and improves the visitor retention rate.

Save time and money

Many businesses do not test their apps or websites at all simply because they fear it would be too costly and time consuming. The truth is that usability testing can save you a lot of time and money in the long run. The test enables you to find out exactly which areas in your app or website have a problem. Once the reason is clear, you can then take the next steps toward dealing with this issue accordingly.

Improve your app

After doing multiple tests on your app, you will be amazed at what you will learn about what users value. No matter how great you think your app is or how many users write positive reviews, users testing done perfectly unearth opportunities to improve how your product engages users. Usability testing helps you determine what changes or enhancements will offer you best returns towards boosting sales and lead generation.

Test it and re-test it until you get it right

The purpose of an app design is not just to make an app attractive, but useful as well. For this reason, you need to test and test on a frequent basis. When you are designing an app, usability testing helps shape the product’s story. Testing at different stages help designers uncover problems so that they can solve it, test it again until they get it right. Do not let end-users discover flaws once your app goes live. Getting down to the essentials and retesting will end up saving you millions.

User testing will ensure a good user experience. A positive app experiences is expected by users, particularly when competitors are one click away. User testing can help your business take a step back and focus on things that really matter to actual end-users.

Pic: Kārlis Dambrāns (Flikr) http://bit.ly/1TzGQcN

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Kimber Johnson

Kimber Johnson is the co-founder of Aspen App Design, which is a sister company of Vanity Mobile Apps and Pacific App Design. Kimber has worked within the web development, graphics design, mobile application development, marketing and advertising fields for over 17 years.

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